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There are four fundamental techniques every business should be employing to maximise its online presence. Once you have these in place they will form the foundation of your search marketing strategy and assist you in securing your place in the search results.

A website that's optimised for search engines and people.


Good quality content that's relevant and well-written.

Social Media

Attract and engage customers via your social media feeds.

Link Building

Building links from other high-ranking sites into yours.

In addition to the four fundamentals above, which are primarily concerned with organic search, you may want to take advantage of paid search to achieve a more immediate and targeted influx of traffic. Social media marketing can be used to engage with your audience on their platform of choice, as well as increasing brand trust and awareness.

Search Marketing Services

Our search marketing services can be divided into six main areas, we'll be happy to advise you on the best way to implement any or all of these into a tailor-made strategy for your business:


A website that is structured properly and optimised to ensure ease of navigation and proper indexing.

More about SEO...

Good quality, well written content that engages your readers while containing relevant search phrases.

More about copywriting...
Social Media Marketing

Meet your customers where they like to hang out, engage with them and build trust whilst promoting your brand.

More about SMM...
Link Building

The acquisition of links from other sites into yours, building your online credibility and increasing exposure.

More about link building...
Pay Per Click

Reach specific demographics with targeted paid search campaigns, drive traffic to landing pages or special offers.

More about PPC...
Website Design

Carefully planned design and development, providing a website that underpins your search marketing strategy.

More about website design
Need some help?

Successful search marketing relies on a range of skills and experience in order to obtain the best results whilst avoiding the common mistakes. Search Dynamics helps businesses of all types and sizes to achieve online success, and we'll be happy to talk to you about a tailor-made strategy for your business.